With the way technology is evolving these days, it is no surprise that people are worried about online fraud, identity theft, and the misuse of their personal information. They need to be assured that sensitive data will be protected when using technology, and this applies to web surfing as well.
1. Explicit that you won’t sell or give away any user’s e-mail addresses. This is self-explanatory, people don’t want their e-mail addresses to spread across the web, so don’t release e-mail addresses.
3. Make sure that you say that you are NOT responsible for the privacy policies for any sites you link to.
6. Make it easy to read and understand. If you throw in a lot of legal jargon, people won’t understand it and it will be useless.
Some points added by Daniel:
8. Depending on the content of your site you might want to add that the use of your site is intended for people who are eighteen (18) years or older (I am not talking about porn… but rather language that might not be proper to kids, or business websites or blogs where the user engage in financial transactions, for instance).
9. If you plan to contact people that access your site for any reason, make sure to add a clause mentioning that. Some bloggers contact people leaving comments on their blogs, for instance.